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The Accelerator For Education Startups

Emerge Education is a 3-month, London-based accelerator programme for startups intending to improve educational outcomes worldwide. On top of a £15K living stipend, selected companies will receive:

> Accelerated customer acquisition: Our accelerator is designed to support education startups with customer acquisition.
We have built a specific mentor group for startups targeting learners directly. This group includes Bernhard Niesner (CEO, Busuu), Ben Whately (COO, Memrise), and Jan Reichelt (Co-Founder and President, Mendeley), all entrepreneurs who have scaled products to millions of learners.
Through a partnership with TSL Education, the world’s largest online teacher network, we are planning to give our teacher-focused start-ups unprecedented access to those that matter most – teachers themselves. Their honest feedback will help you develop your ideas and test your products quickly and directly with your target market.
For B2B startups, we have built a community of early adopters who are eager to test your products. You will interact with them via office hours, and private demo events. The group includes schools & school chains, further education providers and corporates.
> Business development: access to senior management within industry-leading businesses who could act as potential distributors or partners, including publishers, school enterprise software, and resellers.
> Access to investment: we work with the most sought-after VCs and Angels in London, giving the accepted startups a seamless way of connecting to investors through regular office hours, demo events, and investor lunches.
We also provide selected applicants with a series of community events, such as dinners with famous founders, a jobs fair, socials and a group of peers who will become your fiercest supporters over the next few years.
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Team

Ben Whately

Ben Whately

Venture Partner

COO of Memrise, helping humans to experience the remarkable power of their brains. He’s got a Psychology degree in Oxford, founded several startups, and spent 5 years in rural China teaching himself Chinese.

James Weatherill

James Weatherill

Venture Partner

Education data evangelist. He co-founded Arbor Education after spending time as an analyst and corporate venture manager, and can’t wait until education has caught up with the digital age.

Volker Hirsch

Volker Hirsch

Venture Partner

Serial founder, loves mobile and gamification. Advisor, Board member, Chairman at Cognisess. Raised and exited. Succeeded and failed.

Adam Knight

Adam Knight

Venture Partner

Commodity trader and business builder turned social finance entrepreneur and angel investor. Co-founder of SASC, trustee at RoundhouseLDN, and racing driver.

Owen White

Owen White

Venture Partner

20 years of EdTech experience in startup, SME, and corporate settings. Passionate about the intersection of education, digital technology and entrepreneurship. Loves Lean Startup. Always Learning!

Chris Newson

Chris Newson

Venture Partner

Non-Exec Chairman & main shareholder of The Student Room Group (now 8.5 million visitors/month). Online marketer, former CEO & passionate entrepreneur. 15 years on Boards of busy consumer-facing websites.

Jan Matern

Jan Matern

CEO

Heads up strategy and takes care of growing and maintaining Emerge’s investor and partner networks. Founded Emerge Venture Lab in his final year at Oxford. Loves playing the piano.

Emil Wallnér

Emil Wallnér

Venture Hunter

Hunts EdTech startups for a living. Former consultant at the Skoll Centre, Said Business School(Oxford), SSES White Label Graduate, teacher, and Ghanaian village chief.

Marc Davies

Marc Davies

COO

Keeps the whole show running. Special interest in product and UX tinkering. Former lawyer, Ancient Greek and Latin geek and trans-European cyclist.

Toby Mather

Toby Mather

Associate

The human version of Google translate. Russian & Italian student at Oxford University. Former language teacher and ravenous Techcrunch reader.

Dan Bell

Dan Bell

Programme Producer

Coordinates the startups during their time on the programme. Former President of AIESEC UK and passionate about travel, networks and evolving education.









Companies

Edhub | single sign-on for schools
Ellumia | social mobile learning platform
Learned By Me | online language tutors
Lexicum | personalised vocab acquisition
NurseryBook | progress tracking for nursery schools
Sixth Domain | behavior management for primary and secondary schools.
Meducation | educational social network for medical professionals
Student Funder | crowdfunding platform for student loans









FAQ

How do we become part of Emerge Education?

Apply online before 24 June for the programme starting August 2014.
The programme runs twice per year, starting in January and August.

Should we incorporate a company before applying?

No. If you have not already incorporated your company, we recommend that you wait to do so because it’s easier to start with our standard paperwork.

We’ve been working on our startup for a while. Is Emerge Education appropriate for us?

We will consider companies that already have significant traction and revenue before they apply to Emerge Education. The mentoring, networking, distribution, and testing provided in our program create value for most early stage companies.

What funding do we get if selected?

Each startup will receive a £15K stipend for the programme.

What does Emerge Education get?

We take 3-8% equity in your startup and an option to participate in up to 20% (cash value) of your next investment round at a 20% discount to the next best investor. If you want more details, please read our term sheet.

Why the range of 3-8%?

In most cases we will take 8% in your startup. We may deviate from this in rare cases and within the range, where a selected startup has taken significant investment money before.

What if we’re building something that takes longer than 3 months?

If we select you, the goal will be to build a compelling prototype or demo to raise money from appropriate investors. It’s better to launch a product before Demo Day if possible, but it’s not a must.

Do we need to submit a business plan?

A business plan is not necessary, all the information we need is covered in the application form.

Can a single person apply for funding?

Yes, but we strongly prefer teams with two or more team members that have a proven track record of working together.

I have a great idea for a startup, but I’m not technical. Will you still fund me?

If your solution is largely built on tech, we would strongly recommend that you have a full-time developer in your team.

Do we need to move to London?

Nothing is set in stone, but we strongly advise all startups to be in London for the majority of the programme to maximise the value they can get. The most important parts to be present in London are the initial fourteen days, and the two last weeks including Demo Day.

Do you require a video in your application?

Yes, this is a must-have. You can upload it to YouTube or elsewhere. Please follow the video guidelines.

Do we have to be UK citizens?

No, as long as you can get here for at least three months. We don’t provide visas, but we can point you toward people who can advise you.

Do we have to start a company in the UK for you to invest in us?

Yes, but that’s usually not a problem. It’s easy for foreign nationals to start UK companies (much easier than remaining here physically), and investors and acquirers prefer them.

Do we need to have a proven idea before applying?

We expect you to apply with a compelling idea relevant to the education market. That said, we are looking for nimble teams that can pivot as needed, and team strength is a priority in our selection process.

Are you hiring?

We are always looking for great people to work with us. Drop Marc [marc@emergeventurelab.com] a line, and tell him how you would like to get involved.





Mentors

Bernhard Niesner

Bernhard Niesner



Co-founder and CEO, busuu
Jan Reichelt

Jan Reichelt



Co-Founder and President, Mendeley
Mark Cheng

Mark Cheng



Executive Director, Chelwood Capital Director, Ashoka
Jonathan Satchell

Jonathan Satchell



Chief Executive, Learning Technologies Group plc and Epic
Richard Nathan

Richard Nathan



Director, Bosquet Capital
Catherine Cahn

Catherine Cahn



Co-founder and COO, Twig World
Ben Whately

Ben Whately



COO, Memrise
Rob Kniaz

Rob Kniaz



Founding Partner, Hoxton Ventures
Mark Yorke

Mark Yorke



Managing Director, Tablet Academy
Matthias Ick

Matthias Ick



Managing Director, Macmillan Digital Education
Barry Smith

Barry Smith



Co-Founder, Skyscanner
Eze Vidra

Eze Vidra



Head of Campus, Google's startup hub in London
Daniel Edwards

Daniel Edwards



Director of Digital Strategy, Stephen Perse Foundation
Ewan Mcintosh

Ewan Mcintosh



Founder, NoTosh Limited
Michael Staton

Michael Staton



Partner Learn Capital
Tim Stirrup

Tim Stirrup



Founder, MathSpace
Jerry Jarvis

Jerry Jarvis



Former Managing Director Edexcel (Pearson)
Jim Hall

Jim Hall



Executive Director, Centre for Entrepreneurship and Innovation, Saïd Business School
Simon Walsh

Simon Walsh



Managing Director, Maths Doctor
Jim Wynn

Jim Wynn



Chief Education Officer, Promethean
Mark Goodchild

Mark Goodchild



Managing Director, Challenge Partners
Andrew Ground

Andrew Ground



Founder, Tutorfair
Simon Egenfeldt-Nielsen

Simon Egenfeldt-Nielsen



CEO, Serious Games interactive
Zoe Cunningham

Zoe Cunningham



Managing Director, Softwire
Goh Kuan Tan

Goh Kuan Tan



Director of Acquisition Marketing, onefinestay.com
Paul Cheng

Paul Cheng



Chair of Trustees, SharedImpact
Raj Ramanandi

Raj Ramanandi



CEO at #1seed / Angel Investor
Adam Knight

Adam Knight



Co-Founder at Social & Sustainable Capital LLP
Matthew Rascoff

Matthew Rascoff



Education, innovation, globalization
Turi Munthe

Turi Munthe



Angel and Serial Entrepreneur
Maria Trokoudes

Maria Trokoudes



MD, Birchbox UK
Paul Sims

Paul Sims



Partner and Product Strategy Lead, Made By Many
James Wise

James Wise



Principal, Balderton Capital
Bruno Reddy

Bruno Reddy



Teacher
David Anderson

David Anderson



Mathematician, Eton College
Kate Shand

Kate Shand



Founder and MD of Enjoy Education
Liz Smith

Liz Smith



Classics Teacher, Eton College
Jonnie Noakes

Jonnie Noakes



Head of English, Eton College
Zofia Ciechowska

Zofia Ciechowska



Community Manager, Skype in the classroom
Chris Mairs

Chris Mairs



Chief Scientist, Metaswitch Networks
Nicholas Hughes

Nicholas Hughes



ICT Teacher
Jenny Cooke

Jenny Cooke



Director, Oddizzi
Melissa Romaine

Melissa Romaine



Educational Events Manager, Mozilla
Kevin Chong

Kevin Chong



Co-founder, Beacon Capital
Andrew Carrick

Andrew Carrick



Director, EdComs
Anthony Coxon

Anthony Coxon



Co-founder, GCSEPod
Dawn Mulholland

Dawn Mulholland



Chief Executive, UniServity
Nick Dennis

Nick Dennis



History Teacher and Deputy Head, Berkhamsted School
Noam Sohachevsky

Noam Sohachevsky



Director, Mint Digital
Percy Harrison

Percy Harrison



Eton Online Ventures
Christina Boettner

Christina Boettner



Commercial Strategy & Business Development
Paul Uttley

Paul Uttley



Managing Director, Schools Mailing
Jonathan Harris

Jonathan Harris



Exited Entrepreneur, Publishing
David Rogers

David Rogers



Assistant Headteacher, Patcham High School
Professor Steve Molyneux

Professor Steve Molyneux



CEO, Tablet Academy
Kirsten Campbell-Howes

Kirsten Campbell-Howes



E-learning Specialist
Dawn Hallybone

Dawn Hallybone



Teacher, Oakdale Junior School
Jonathan Sobczyk

Jonathan Sobczyk



Co-founder, The Brilliant Club
Matt Britland

Matt Britland



Head of ICT, Kingston Grammar School
Simon Coyle

Simon Coyle



Co-founder, The Brilliant Club
Philip Otley

Philip Otley



Senior Business Leader
Kathleen Stokes

Kathleen Stokes



Policy Advisor, Nesta
Maila Reeves

Maila Reeves



Co-Founder, Change20
Michael Norton

Michael Norton



Director at Centre for Innovation in Voluntary Action
Fleur Heyns

Fleur Heyns



Investor and Entrepreneur
Nathan Elstub

Nathan Elstub



Partner The Big Consulting
Suzanne Biegel

Suzanne Biegel



Senior Advisor, Clearly So
Michelle Wright

Michelle Wright



CEO and Founder, Cause4
Tony Kypreos

Tony Kypreos



Founder & CEO, Entouch
Shahzad Ali

Shahzad Ali



CEO, Zeus Capital Holdings
Salim Virani

Salim Virani



Founder, Founder-Centric
Louis Coiffait

Louis Coiffait



Head of Research, Pearson Think Tank
Neil Hutchinson

Neil Hutchinson



Founder, Forward Internet Group
James Barton

James Barton



Angel Investor
John Yeomans

John Yeomans



Angel investor and Director, FirstCapital
Federico Pirzio-Biroli

Federico Pirzio-Biroli



Angel Investor, Playfair Capital
Michael Blakey

Michael Blakey



Director, Avonmore Developments
Stephen Lockyer

Stephen Lockyer



Deputy Headteacher, the Mead School
Jordan Schlipf

Jordan Schlipf



Entrepreneur In Residence, #1seed
Hamish Brocklebank

Hamish Brocklebank



Co-founder and co-CEO, Flooved.com
Soushiant Zanganehpour

Soushiant Zanganehpour



Centre Manager, Skoll Centre for Social Entrepreneurship, Said Business School
Tom Hooper

Tom Hooper



Founder, KnowMaths
Jon Huggett

Jon Huggett



Global Business Advisor, Former Partner Bridgespan
Matt Scott

Matt Scott



Entrepreneur-in-Residence, Skoll Centre for Social Entrepreneurship
Kas Sheikh

Kas Sheikh



Entrepreneur
Rakhi Rajani

Rakhi Rajani



Insight, Strategy, Futures & Innovation consultant
Alastair Dryburgh

Alastair Dryburgh



Contrarian Consultant, Writer and Speaker
Stephen Parkes

Stephen Parkes



Serial entrepreneur
Sam Loose

Sam Loose



CEO, Knowledge Transmission
Shaun Furzer

Shaun Furzer



ICT and Computing teacher









Contact

Email: inside@emergeventurelab.com
Location: Camden Collective, London.